Watson

IBM’s Watson Marketing spinoff launches with agile strategy

Back in April, IBM’s Watson Marketing announced plans to spin off to form a standalone marketing company under the new ownership of New York-based private equity firm Centerbridge Partners. The new company, which is still yet to be named, launched on Monday.  The company aims to deliver marketing automation, marketing analytics and content management solutions.  …

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IBM brings AI-enabled chatbots to display ads with Watson Ads Builder

On Monday, IBM debuted Watson Ads Builder, a self-service conversational ads platform developed specifically for marketers. The new software seeks to enable digital marketers to deliver highly personalized, one-to-one interactions with consumers through display ads. “Consumer expectations are shifting, and people expect the ability to communicate with brands on demand,” said Jeremy Hlavacek, Head of Revenue …

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IBM Watson Content Hub has problems before you even start

Now that IBM has sold its Portal, Commerce, Notes and Domino on-premises offerings to HCL Industries, it seems that Big Blue is pushing its chips into the center of the table on IBM Watson and the cloud. One of the tools under the Watson umbrella that continues to garner attention in web content management (WCM) …

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Marketers can now employ Watson in any cloud or location

IBM’s Watson, a celebrity among AI systems following his champion-winning stint on the TV show Jeopardy!, is now coming to a cloud near you. On Tuesday, the company announced that Watson software will now be made available to any cloud, vendor or other business. Any environment. Previously, Watson was primarily running on IBM’s cloud services. …

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Fizziology employs Watson linguistic analysis to match endorsing athletes’ personalities with brands’

If you’re looking for a soulmate, personality matching via a dating site is one way to better the odds of compatibility. And, if you’re a marketer interested in finding a good fit for your brand, social media research firm Fizziology has released results of its effort with the omni-resourceful IBM Watson to similarly employ personality …

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