Watsonpowered

Influential’s latest IBM Watson-powered tool, retailer shopping apps & more

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed …

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Influential launches IBM Watson-powered platform to analyze a brand’s social audience

It’s not every day that one of my past stories played a role in the story I’m writing. But that’s the case here. In 2015, while working for another publication, I wrote a story about a startup influencer company landing its first major investment through a matchmaker funding site. That story, Influential CEO and co-founder …

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