Are You On the Same Wavelength as Your Buyers?

Empathy: “the psychological identification with or vicarious experiencing of the feelings, thoughts, or attitudes of another” B2P (business-to-people). P2P (people-to-people). Buyer-centric. Customer-focused. We hear these terms tossed around when in marketing circles, and we know that we need to do a better job of personalizing our content. But how do we actually do that? We …

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