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Oracle Attains Highest Score for Current Offering and Strategy Categories in The Forrester Wave™: B2B Marketing Automation Platforms, Q4 2018

Forrester Research recently evaluated 6 top Marketing Automation Platforms in The Forrester Wave™: B2B Marketing Automation Platforms, Q4 2018 and we’re exceptionally pleased to share that Oracle is a leader in their assessment. As more B2B marketing teams are evaluated based on their ability to increase revenue, the requirement should be to leverage technology that builds preferred customer […]

Oracle Attains Highest Score for Current Offering and Strategy Categories in The Forrester Wave™: B2B Marketing Automation Platforms, Q4 2018 Read More »

Oracle Named a Leader in The Forrester Wave™: Email Marketing Service Providers, Q2 2018

“Email Marketing: Old salt of your toolkit, and still the most cost-effective promotional channel.” So begins the preamble to this year’s Forrester Wave for Email Marketing Solutions, Q218. Other channels and buzzy topics tend to grab the headlines. The industry press seems to annually predict the death of email. Yet, email persists as the work