Cheetah Digital’s acquisition of Wayin Inc. aims to bring first-and ‘zero-party’ data to marketers
Direct marketing provider Cheetah Digital announced that it has acquired data solutions firm, Wayin Inc. Wayin specializes in data acquisition technology that allows marketers to create interactive quizzes, questionnaires and games while collecting first-and so-called “zero-party” data from consumers who opt-in to participate. Coined by Forrester, zero-party data refers to information that is actively provided […]