Like any service-based industry, it’s easy to have an “hours-in, deliverables-out” mentality. We all have goals to hit with limited time, and marketing consultants often default to measuring through channel-specific clicks, traffic, and keywords. But here’s the problem—users don’t care about channels and keywords (and neither do CEOs, to be honest). These people care about […]
In this post I’m going to show you how to drive more traffic to your website. You’ll also see how I used these strategies to take my site from zero to 180k+ unique visitors per month. It gets better: All of these strategies are working GREAT right now (in 2018). With that, here are the
Employees are job-hopping to a degree not seen since before the 2008 recession. Millennials are especially prone to switching jobs: In the first quarter of last year, The Wall Street Journal reports, twice as many workers under 35 changed jobs as those aged 35 to 54. The industries most affected are those already suffering from
Worried About Job Hopping? 6 Ways to Keep Your Valued Employees from Jumping Ship Read More »
Starting a channel on YouTube has become so affordable, just about anyone can do it. Yet, once you launch one, you realize that blogging goes far beyond just shooting videos and publishing them online. Besides gadgets – lights, camera, mic – time becomes your main investment. Truth be told, that technical part between shooting and
16 Ways to Take Advantage of What Instagram Has to Offer Read More »
6 Ways Retail Brands are Championing in Email Marketing E-mail marketing is a game-changer in every retail industry; from the brick-and-mortar shop down the corner to the biggest e-commerce store. Customers who buy products through email spent 138% more compared to counterparts who didn’t get emails. As such, many brands invested time, money, and human
6 Ways Retail Brands are Championing in Email Marketing Read More »
Public speaking is a lot like email marketing. It’s a way to inspire action, garner attention, and create a remarkable connection with your audience through your words. That’s why AWeber is teaming up with Michael Port, New York Times bestselling author of Steal the Show and co-founder of Heroic Public Speaking, to offer a 3-part
3 Ways to Keep the Audience Hanging on Your Every Word Read More »
Note: as of July 24, 2018, Google AdWords is now called Google Ads Despite what some people believe, Google has said many times that SEO is not pay-to-play: advertising with Google AdWords will not improve your organic search rankings. At least, not directly. But there are ways you can use AdWords to help improve your SEO strategy.
6 Ways Google AdWords Can Boost Your SEO Results Read More »
Traditionally, B2B selling involves mostly outbound techniques such as trade shows and cold calling. Companies doing so are simply casting a wide net and hoping for the best. These outbound strategies often don’t generate a high ROI due to the sizable budget required to execute the tactics and the change in prospect behavior to block
5 Ways To Attract High-Quality B2B Leads (Even with a Small Team) Read More »
I write a ton of blog posts for my websites. Writing has become a major part of my life throughout the years. People recognize this and often ask me the same question: How do you come up with these new ideas? Truthfully, writer’s block happens to all of us. Just ask any writer, and they’ll
The Top 15 Ways to Come up with New Content Ideas Read More »
Sometimes it feels like social listening is a sacred knowledge available only to a few chosen brands – that’s how little we hear of companies using it. Of course, in reality, social listening is quite the opposite of a secret: it’s used by many, but, here’s the deal: it’s not used to its full potential.
4 Ways to Use Social Listening for Brand Awareness, Lead Gen & Beyond Read More »
