My business is content marketing, but there’s not always a clear line between content marketing and business strategy. In the digital world, the two become so enmeshed that the average shopper doesn’t always distinguish between bad website content and bad business practices. They just know they don’t like it. Are these website content mistakes driving […]
7 Annoying Ways Your Website Content Makes Customers Hate You Read More »
Getting great talent to work for a company can be very hard. Why not use your current employees to help you find your next ones? To find out how, we asked members of the Young Entrepreneur Council the following question on how to encourage your employees to help you acquire better new employees. “Building a talented team
Thinking about an Employee Referral Program? Here are 7 Ways to Get One Started Read More »
In an article for Harvard Business Review, Amy Gallo explains that acquiring a new customer is at least five times costlier than retaining an existing one. Yet this (rather self-evident) fact is entirely neglected by nearly 44% of companies. For most business owners, growth seems to be getting more sign-ups from new people, but the
4 Bullet-Proof Ways to Increase Customer Retention (and Increase Sales!) Read More »
Websites have evolved into something so much more than just text and information on a page. Users today expect your website to entertain them, deliver quality and offer an intuitive, comfortable overall experience. Everything from the aesthetic of your site to the placement of your CTAs can impact how long visitors stay on your page.
The best creative in the world can’t save a marketing campaign if the data it’s based on is bad, and having good data means going beyond targeting nthe right campaigns to the right people. It means also knowing… • What stages of the buying journey your customers are in so you can target content exactly to
6 Ways Bad Data Can Cost You & 5 Tips for Cleansing It Read More »
5 essential ways to build vital customer relationships in e-commerce Source When it comes to developing a strong customer relationship in any business, you have to put yourself in the position of the customer. This is even more important in the e-commerce arena because the customer is King in this regard. Product to customer businesses
5 essential ways to build vital customer relationships in e-commerce Read More »
Today’s post is by ProBlogger Writing Expert Ali Luke The most important words in your post are the 6–10 words in the title (also known as the headline). These words determine whether or not the rest of your post ever gets read. They can guarantee failure, or give your post a great shot at success.
Seven Easy Ways to Write Better Titles for Your Blog Posts Read More »
For quite some time, the search industry has been wondering when Facebook is going to get serious about local search. With 2 billion monthly users, the world’s largest social media network could potentially become a powerful platform for people to do hyperlocal searches for things to do and buy, just as Google is. But for
Finally! The 800 million ways Facebook gets serious about local business Read More »
Artificial intelligence (AI) and machine learning algorithms are mainstreaming in a way that was never before possible, and these changes are having a significant influence on the way in which marketers need to approach search advertising. In addition to AdWords itself incorporating AI into its framework, new opportunities are arising that can give marketers an
Four ways you can use AI to optimize your AdWords campaigns Read More »
If you’re managing a small business or start-up brand on social media, getting people to interact with you can be challenging. This is where polling comes in handy since it encourages engagement and improves the visibility of your brand. Social media platforms such as Facebook, Twitter, or Instagram, have polling features that you can tweak
5 Ways to Boost Your Brand Using Social Media Polls Read More »
