Waze

Waze integrates city data into Google Cloud

Waze is integrating its city data with Google Cloud to allow for cities to more easily access, organize, store, interpret, and share its transportation data. Waze for City Data, formerly known as the Connected Citizens Program, was created in 2014 and has since attained 1,000 global partners, including the City of Toronto, City of Winnipeg …

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Google is about to make Google Maps more like Waze – BGR

A couple of days ago, Google added some handy new features to its Google Maps apps for Android and iPhone, including Street View support (Android) and weather information (iPhone). But the company is looking to add a bunch of other tricks to Google Maps that should further improve your commuting experience. Whether you’re driving to …

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Waze enables programmatic inventory, to offer richer analytics with Google ad tech integrations

Waze announced Wednesday that its zero-speed takeover ad unit is now available programmatically via Google’s Display & Video 360 (DV360) DSP. The Google-owned navigation app also said it will integrate with Google Campaign Manager to provide deeper measurement, allowing brands to compare Waze campaign performance against other media buys. Why you should care The DV360 …

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Waze conquers ‘digital dark zone’ with in-car, out-of-home ad coordination

Waze has figured out something that Google Maps has not: advertising. In 2017, Waze tested its first ad units and in 2018 formally rolled out Waze Local advertising. Since that time it has expanded the offering, including a new relationship with WPP and a compelling new tie-in with traditional out-of-home (OOH) billboard advertising that could be …

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Case study: Waze Local ads drove a 57% increase in leads to local auto dealer

eskay / Shutterstock.com After roughly a year of testing, in March, Waze launched its ads product Waze Local. Designed for smaller businesses and local retailers primarily, it features a number of different map-based ad units that offer both search and display inventory: branded pins, promoted search and “zero speed [screen] takeovers.” These are relatively low-cost …

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Marketing Day: Facebook video news, online data transparency & Waze teams up with Carto

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed …

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Waze launches ‘Local’ ads primarily aimed at SMBs and franchises

eskay / Shutterstock.com Previewed roughly a year ago, Waze is now introducing “Waze Local,” map-based ads aimed primarily (though not exclusively) at small businesses. Designed to be simple to buy and set up, it features three ad units: Branded Pin. Promoted Search. Zero-Speed Takeover. Below are screen mockups of each type of ad. The Branded …

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Waze California Wildfire Snag Reminds Business Travelers of Downside to Nav Apps

Waze, Google Maps and some other popular navigation apps sent some drivers in California into the path of the wildfires spreading through the area this week. Nav Apps Send Drivers into Wildfires Since these apps are automatically set to help drivers avoid areas with heavy traffic or construction, the evacuated areas were a natural draw. …

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