Waze is integrating its city data with Google Cloud to allow for cities to more easily access, organize, store, interpret, and share its transportation data. Waze for City Data, formerly known as the Connected Citizens Program, was created in 2014 and has since attained 1,000 global partners, including the City of Toronto, City of Winnipeg […]
A couple of days ago, Google added some handy new features to its Google Maps apps for Android and iPhone, including Street View support (Android) and weather information (iPhone). But the company is looking to add a bunch of other tricks to Google Maps that should further improve your commuting experience. Whether you’re driving to
Google is about to make Google Maps more like Waze – BGR Read More »
Google Assistant has already come to Google Maps. Now it’s coming to Waze for Android in the U.S. in English. Hands-free rerouting. Voice commands were already available in Waze for navigation. But Google Assistant will now enable users to do a number of other things while driving, such as make calls, play music and initiate
Waze announced Wednesday that its zero-speed takeover ad unit is now available programmatically via Google’s Display & Video 360 (DV360) DSP. The Google-owned navigation app also said it will integrate with Google Campaign Manager to provide deeper measurement, allowing brands to compare Waze campaign performance against other media buys. Why you should care The DV360
Waze has figured out something that Google Maps has not: advertising. In 2017, Waze tested its first ad units and in 2018 formally rolled out Waze Local advertising. Since that time it has expanded the offering, including a new relationship with WPP and a compelling new tie-in with traditional out-of-home (OOH) billboard advertising that could be
Waze conquers ‘digital dark zone’ with in-car, out-of-home ad coordination Read More »
eskay / Shutterstock.com Waze is to Google Maps as Instagram is to Facebook: a younger, sexier brand with more emotional engagement among its users. This morning Waze announced a major enterprise ad deal with WPP that seeks to create a more effective in-car ad platform than radio or out of home. A global partnership. The
Waze partners with WPP to literally drive traffic to retail stores Read More »
eskay / Shutterstock.com After roughly a year of testing, in March, Waze launched its ads product Waze Local. Designed for smaller businesses and local retailers primarily, it features a number of different map-based ad units that offer both search and display inventory: branded pins, promoted search and “zero speed [screen] takeovers.” These are relatively low-cost
Case study: Waze Local ads drove a 57% increase in leads to local auto dealer Read More »
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed
Marketing Day: Facebook video news, online data transparency & Waze teams up with Carto Read More »
SearchCap: Bing Ads Editor update, Waze local ads & Google air quality – Search Engine Land Thanks to Our Sponsor Source link
SearchCap: Bing Ads Editor update, Waze local ads & Google air quality Read More »
eskay / Shutterstock.com Previewed roughly a year ago, Waze is now introducing “Waze Local,” map-based ads aimed primarily (though not exclusively) at small businesses. Designed to be simple to buy and set up, it features three ad units: Branded Pin. Promoted Search. Zero-Speed Takeover. Below are screen mockups of each type of ad. The Branded
Waze launches ‘Local’ ads primarily aimed at SMBs and franchises Read More »
