Waze

Google is about to make Google Maps more like Waze – BGR

A couple of days ago, Google added some handy new features to its Google Maps apps for Android and iPhone, including Street View support (Android) and weather information (iPhone). But the company is looking to add a bunch of other tricks to Google Maps that should further improve your commuting experience. Whether you’re driving to …

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Waze enables programmatic inventory, to offer richer analytics with Google ad tech integrations

Waze announced Wednesday that its zero-speed takeover ad unit is now available programmatically via Google’s Display & Video 360 (DV360) DSP. The Google-owned navigation app also said it will integrate with Google Campaign Manager to provide deeper measurement, allowing brands to compare Waze campaign performance against other media buys. Why you should care The DV360 …

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Waze conquers ‘digital dark zone’ with in-car, out-of-home ad coordination

Waze has figured out something that Google Maps has not: advertising. In 2017, Waze tested its first ad units and in 2018 formally rolled out Waze Local advertising. Since that time it has expanded the offering, including a new relationship with WPP and a compelling new tie-in with traditional out-of-home (OOH) billboard advertising that could be …

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Waze partners with WPP to literally drive traffic to retail stores

eskay / Shutterstock.com Waze is to Google Maps as Instagram is to Facebook: a younger, sexier brand with more emotional engagement among its users. This morning Waze announced a major enterprise ad deal with WPP that seeks to create a more effective in-car ad platform than radio or out of home. A global partnership. The …

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Case study: Waze Local ads drove a 57% increase in leads to local auto dealer

eskay / Shutterstock.com After roughly a year of testing, in March, Waze launched its ads product Waze Local. Designed for smaller businesses and local retailers primarily, it features a number of different map-based ad units that offer both search and display inventory: branded pins, promoted search and “zero speed [screen] takeovers.” These are relatively low-cost …

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