Since SEO became a mainstream methodology of boosting a website’s ranking on Google, providing a holistic answer to how pricing works for SEO is difficult. While the toolkit and strategies for SEO are more or less similar for different projects, you need to consider a slew of variables in terms of budget and tactics when […]
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Over the last few years, Instagram has become a powerful marketing tool for ecommerce. The numbers speak for themselves: The platform has over one billion monthly active users, 80% follow at least one business account, and 60% of people discover products on Instagram. With the growing demand for ecommerce on Instagram, the platform has made
4 Lessons We’ve Learned from Ecommerce Brands on Instagram Read More »
It’s still a bit early to tell too much about what the March 2019 core update that touched down on March 12th means for publishers and search marketers, but Search Engine Land was able to get some more questions answered by Google. Read between the lines. When asked if this new core update reverses the previous core
Google on the March 2019 core update: This is not the biggest update we’ve released Read More »
SAP CEO Bill McDermott released a video message on Twitter saying that “trust has really suffered” despite the “enormous benefits from the digital world.” Bill McDermott, CEO of SAP, discussed his concerns about trust in the digital world in a Twitter video: I think trust has really suffered. In many ways, we’ve gotten enormous benefits
Gillette The world got a little worse the day advertisers stopped being Don Draper types impassively manipulating the public for monetary gain while drinking away their guilt, and instead became doe-eyed cultists convinced that they were actually making the world a better place. We all know advertising works, but you’re not supposed to believe
The Gillette Ad ‘Controversy’ Is Proof We’ve All Been Brain-Poisoned Read More »
What have we learned in marketing and media from 2018? Let’s look at three of the biggest issues of last year… The duopoly is shaken Last year raised the question: has Facebook become harmful to brands? In the wake of the Cambridge Analytica scandal, being associated with the duopoly quickly became undesirable to everyone. But
Reader submissions Published 7:30 a.m. PT Dec. 15, 2018 Buy Photo Charlotte Ireland, left, and Maia Houston explain how their fourth-grade class at Desert Learning Academy tested different types of non-plastic straws.(Photo: Zoë Meyers/The Desert Sun)Buy Photo Answers are out there The Dec. 11 front-page article “School’s plastic warriors” about Desert Learning Academy teacher Lynn
Teach school kids tech can solve environmental problems we’ve caused Read More »
Twitter ad chief Matt Derella is at Advertising Week in New York City spreading the message that Twitter video advertising is the best platform to reach valuable audiences when they are most receptive. He says Twitter has never been more clear about what is our superpower. Matt Derella, Global Vice President, Revenue and Content Partnerships for Twitter,
We’ve Never Been More Clear About What is Our Superpower Read More »
We’ve got a cracking round-up for you this week. It includes news about basket abandonment, brand safety, online sales, and much more. Check out the Internet Statistics Compendium for further reading too. Let’s not dilly dally… Four in 10 brands deliver ads on unsafe sites According to new research from Sizmek, brand safety remains a
The best digital marketing stats we’ve seen this week Read More »
We’re diving into September with a top-notch roundup of stats. This week’s includes news about ad spend, app engagement, email conversion, and more. Don’t forget to check out the Internet Statistics Compendium for lots more too. Let’s get down to business. Over half of teens are influenced by ethics when buying a brand According to
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