Many were shocked when Facebook bought WhatsApp in 2014. For a seemingly hefty price of $19 billion, many observed that for the same amount, Facebook could have bought a slew of other more established companies. However, it now appears that Mark Zuckerberg’s judgment on WhatsApp’s future potential was right all along. In the recent Facebook […]
WhatsApp has already transformed the way individuals communicate with one another. But with a new business version, the company is now looking to change the way people communicate with their favorite brands. And this isn’t the only major update this week to impact businesses in the world of social media and apps. GoDaddy also announced
In recent years, WhatsApp has been trying to monetize its more than 1.3 billion users by highlighting the messaging platform’s potential use in business. Last year, the Facebook-owned messaging app hinted that its thrust towards business users by introducing verified business accounts, which sparked speculations that the company was planning a business version of the
As Predicted, Whatsapp Launches a New App for Business Users Read More »
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed
WhatsApp Business app, competitive research & voice search in retail Read More »
Snapchat may have created the Stories format, but Facebook is taking ownership of it. After seeing success with Instagram Stories, and rolling out Stories variants to Facebook, Messenger and WhatsApp, The Social Network is now working on re-focusing its Stories tools, which could provide significant benefits for brands. Their latest effort on this front is
Facebook Is Testing the Ability to Cross-Post Instagram Stories to WhatsApp Status Read More »
This week’s ‘Skim: WhatsApp officially unveils business account features, hints at standalone app for brands; Facebook redefines how it calculates organic reach (what that means for your business); how Instagram just reinvented the hashtag; Twitter just made tweetstorms official with reveal of “threads,” calls expanded character limit a huge win for engagement; what to expect
Social Media News: WhatsApp Business; Facebook Organic Reach Read More »
Facebook is piecing together the business side of WhatsApp in much the same way it did with Messenger. In September, WhatsApp announced verified profiles for businesses to establish their presence on the messaging service that Facebook bought for $19 billion in 2014. Now, Facebook is giving businesses a way to kick-start conversations with customers on
Facebook ads can now link to brands’ WhatsApp accounts Read More »
WhatsApp is finally adding a new feature that should be a welcome addition, especially for those error-prone users. After months of testing, the messaging app is rolling out a delete option that allows you to delete a message even after you have already sent it. Whether you had sent the wrong message to the wrong
WhatsApp Comes Up With a Solution for Drunk Texting Read More »
Pretty soon, it will be easier for family members and close friends to track the location of their loved ones to make sure they have safely reached their destination. WhatsApp has introduced a new feature that gives its users the ability to broadcast their location in real time. Called Live Location, the new WhatsApp feature
Whatsapp Introduces New Live Location Feature That Lets You Track Friends in Real Time Read More »
Finally, WhatsApp is poised to make money from its more than a billion user base. While the Facebook-owned messaging service is currently free, the company is busy making plans for businesses to tap into the huge potential of its user base for a fee. In a recent blog post, WhatsApp announced that it is fine-tuning
Whatsapp Attempts to Monetize its Platform With New Business App Read More »
