Whitelisting

What is email whitelisting? | AWeber Email Marketing

What if your emails never hit your subscribers’ inboxes? What if your messages always end up in their spam folders or promotions tabs instead? It happens more than you might think. Luckily, there’s a super simple solution: email whitelisting. What is an email whitelist? Email whitelisting is when a subscriber adds your email address to …

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Whitelisting vs. Blacklisting for Programmatic Advertising

Making sure an advertisement appears in the right place is harder now than it has ever been. New sites that publish content considered controversial, inflammatory, propogandic, or that otherwise do not align with the values of mainstream brands are created en masse everyday. In recent years, an alarming amount of this type of content has …

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