Wholesalers

How Fashion Wholesalers Benefit from Social Media

Visual social channels, those that emphasize images and videos, work best for fashion products. Pinterest is a good example. Social media marketing can be unclear and confusing for smaller B2B companies. Fashion and lifestyle companies, in particular, often don’t understand why they need social media or the best way to use it. Why Social Media? …

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7 Digital Marketing Channels for Apparel Wholesalers

Apparel wholesalers and manufacturers often neglect digital marketing, focusing instead on trade shows and in-person events. This is a mistake. A primary marketing vehicle for apparel wholesalers is exhibiting at trade shows. It means booking space, creating and printing marketing materials, funding travel, and entertaining clients — spending big bucks for a limited number of …

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