Whos

Meet Tuhin Banik – Guy Who’s Changing the Digital Marketing Landscape Using Artificial Intelligence

Tuhin Banik Most of us are aware of the fact that the usage of internet is rapidly increasing with each passing day. Approx 3.2 billion people are using the internet (source). Thus, it leaves a great exposure, marketplace and customer opportunity for businesses (small, medium or large). As a matter of fact, most businesses are

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Watch Patriots Coach Bill Belichick and the Eagles’ Doug Pederson After a Big Game. Then Decide Who’s the Better Leader

Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.  Winning isn’t everything. It’s the only thing, apparently. In which case, please tell me your favorite movie of last year. Then tell me which movie won the Oscar. We (are told to) revere winning above all things,

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Who’s Leading Whom?

I can’t remember where I heard “Leadership Seminar,” but almost immediately this idea of being led there popped into my head. It took a bit to get the font large enough to be readable, but thin enough for three signs, and I had to research those little standup sign things, but it’s a simple idea

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Who’s Not Going Through a Customer Transformation?

Salesforce is booming and the reason is that virtually every company in the world is going through a huge digital transformation, according to Salesforce co-CEO Marc Benioff. “The reason why is every company that we’re dealing with is going through a huge digital transformation and every digital transformation begins and ends with the customer,” says

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Can marketers ‘prove’ ROI? It depends on who’s asking

Possibly one of the most frequently, and most frustrating, demands of marketers these days is to ‘prove’ return on investment (ROI). But, is it even possible to do so? The too-quick answer to this question goes something like this: “Of course. We know how much we spend on marketing and can measure the effects it

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Who’s really winning the smart speaker market, Amazon or Google?

Earlier this week, Strategy Analytics released its Q2 global smart speaker shipments report. The data showed Amazon still as the global market leader, but with Google gaining, followed by Alibaba, Apple, JD.com and others. That report said there had been just under 12 million units shipped in the quarter and that Amazon maintained a 41

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Businesses for Sale: Who’s Buying and Who’s Selling?

The U.S. market of businesses for sale is on a hot streak. Small businesses are selling for record-breaking prices, according to BizBuySell, a marketplace for small business buyers and sellers. Business owners are entering the market and listing their businesses for sale to capitalize on rising prices, BizBuySell reports. Meanwhile, business buyers are willing to

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Honest Startup Advice From Somebody Who’s Been Through It

Marketing Podcast with Rand FishkinPodcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Rand Fishkin. He is the founder and former CEO of Moz and currently has a new venture called SparkToro, a software and data company focused on helping people understand how and where to reach their target

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