Wikipedia

The North Face’s Wikipedia hijacking is a wake-up call for brands and agencies – Econsultancy

An embarrassing ad campaign demonstrates that even in today’s mature digital marketing ecoystem, there are still agencies and executives at prominent brands that fundamentally don’t understand the rules of digital marketing. Leo Burnett Tailor Made, a subsidiary of Publicis Groupe’s Leo Burnett Worldwide, recently came up with an idea for the Brazilian subsidiary of The …

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The North Face Scheme Manipulated Wikipedia, Image Ranking At Cost Of Consumer Trust

The North Face is apologizing for a campaign, called ‘Top of Images’ project, in which the company’s Brazilian division manipulated North Face’s search engine optimization (SEO) rankings on Google via a Wikipedia hack that went unnoticed until reported by Ad Age. As part of the campaign, VF Corporation-owned The North Face used photos of travelers …

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North Face Apologizes and Ends Campaign Manipulating Wikipedia to Promote Its Products – Adweek

While people and businesses are always trying to take advantage of Wikipedia’s open-to-all approach to information, not many openly brag about it. But that’s exactly what The North Face and Brazilian agency Leo Burnett Tailor Made did this week in announcing a campaign called “Top of Images,” which aimed to put branded North Face photography …

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Wikipedia Lost 21% Of Their Traffic After Google Featured Snippets Launched

Duane Forrester, a former Bing representative and experience SEO who is very well respected, supposedly said at PubCon that Wikipedia’s traffic dropped by 21% after Google launched their featured snippets. Patrick Stox tweeted it out from his presentation: Whoa. @DuaneForrester says Wikipedia lost 21% of their traffic when featured snippets were released. #Pubcon — Patrick …

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Wikipedia and YouTube Dominate Search Results Globally, a New Study Finds

… Amazon is in the top ten most visible websites on Google in six countries San Mateo, February 28, 2019 – Wikipedia retains its crown as the most visible website in Google search results globally based on its performance in organic search in ten countries, including the United States, UK, Germany and France. Second comes …

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