A CMO’s View: How The 208-Year Old Wiley Brand Went From Traditional To Digital Marketing

[ad_1] After more than 208 years in business, Wiley has moved its brand into the digital age while continuing to focus on educational resources, professional development and scholarly research. “There is a global demand for knowledge and learning,” says Wiley CMO Clay Stobaugh, “[There are] gaps in higher education, a skills deficit in industries and …

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