How Jack Wills used personalization to increase conversion by 12%

A case study of how a retail brand ran a personalisation program to improve engagement Jack Wills, a retail fashion store, has used personalisation to boost conversions for new and returning customers. What results have Jack Wills seen since running their personalisation program? 12% increase in conversion rates 8% increase in Add-to-basket Reduced basket abandonment Using …

How Jack Wills used personalization to increase conversion by 12% Read More »