Winback

Six important elements of a win-back email campaign – Econsultancy

There are many reasons why a customer might stop engaging with a brand’s emails. Whether it is due to a change of email address or a shift in loyalty (and a better deal elsewhere) – inactive or ‘lapsed’ customers are often just let go. However, attempting to re-capture these customers could be massively worthwhile. Despite …

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Boost Profits with a Win-back Email Campaign

A simple, three-part email automation series may help ecommerce businesses win back customers and boost profits. For many reasons, loyal customers who return to an online store repeatedly are a key to success. These repeat shoppers cost relatively less to market to and often spend more on every order. Sometimes, however, these customer relationships fade. …

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