Have you ever lost touch with a friend from college only to reconnect years later? Or perhaps you’ve rediscovered your favorite t-shirt in the back of your drawer. Everyone goes through phases in their life, and chances are, you’ve experienced a winback campaign in one way or another. A winback email campaign is a series […]
Winback campaigns: Examples, strategies, and best practices | Vero Read More »
There are many reasons why a customer might stop engaging with a brand’s emails. Whether it is due to a change of email address or a shift in loyalty (and a better deal elsewhere) – inactive or ‘lapsed’ customers are often just let go. However, attempting to re-capture these customers could be massively worthwhile. Despite
Six important elements of a win-back email campaign – Econsultancy Read More »
A simple, three-part email automation series may help ecommerce businesses win back customers and boost profits. For many reasons, loyal customers who return to an online store repeatedly are a key to success. These repeat shoppers cost relatively less to market to and often spend more on every order. Sometimes, however, these customer relationships fade.
