Gen Z (ages 13 to 22, as of 2018) is the first truly wired generation. Constant connectivity to their friends and a multitude of information sources give this demographic group an extraordinary array of options when making choices. Word of mouth is a key driver of buying among all generations. In fact, 50% of all Americans […]
Words are singularly the most powerful force available to humanity. Yehuda Berg There’s a famous saying that a picture paints a thousand words. And it does. Art illuminates the world around us in a way that words would often struggle. Yet at the same time, a single word can change the world in ways a
While some word of mouth marketing is completely organic, you can also make a targeted effort to boost word of mouth and get more people talking about and promoting your brand Word of mouth marketing has always been hailed by marketing experts as one of the most effective marketing strategies, way before the existence of social
How to promote your business more effectively with word of mouth marketing Read More »
geralt / Pixabay With larger influencers losing some authenticity and credibility, and with microinfluencers still too pricey, brands are now investing in the vast realm of “nanoinfluencers.” The NYTimes defines nanoinfluencers as social media users with between 1,000 and 5,000 followers — who can drive sales and brand loyalty. ‘Nanoinfluencers’ might seem like a hot
“Nanoinfluencers” Are Nothing New – It’s Just Word of Mouth on Steroids Read More »
The best way to grow any company is for the customers of that company to do the growing for you. Word of mouth is the most effective (and cost-effective) method of customer acquisition and growth. In B2B, word of mouth is exceptionally important: 91% of B2B purchases are influenced by word of mouth. Click To Tweet.
The 7 Key Principles of B2B Word of Mouth Marketing Read More »
Attention must be earned, and doing so is harder than ever, when every business is competing for eyes and ears against Princes and Duchesses, Kardashians and Trumps. Not to mention your actual competitors. In our yearning for attention, we often decide that the best approach will be to “go viral” and doing something so uncharacteristic
A Great Viral Marketing Case Study and Why it is not a Word of Mouth Strategy Read More »
Social media itself isn’t word of mouth — it’s one way that word of mouth spreads. #wordofmouth Click To Tweet In our social media-dominated world, most people have the impression that word of mouth has transitioned from in-person conversations to retweets and direct messages. They believe that social media IS word of mouth. Not true.
Why Social Media and Word of Mouth Are Not the Same Thing Read More »
Bing announced some new features and spotlighted existing features on the search engine on Tuesday. Specifically, Bing demonstrated some of its election related search results, a new refreshed design for image search, expanded NFL answers and a cute “word of the day” feature. Bing election information. Bing referenced its multi-perspective answers and how it can
How do you make decisions? Are you impulsive or are you deliberate? The study of behavioral economics tells us that all of us are both, dependent on the situation. We have two different systems for decision-making. We think fast and slow, as Nobel prize winner psychologist Daniel Kahneman would say. When the stakes are low,
Why Word of Mouth Is More Important than Advertising for Big Purchases Read More »
In the hours that make up your day as a marketer, what percentage of your time and budget goes to advertising? According to eMarketer, US ad spending was forecasted to grow 6.6% in 2018, reaching $220.96 billion. With billions of dollars and infinite hours spent on planning and optimizing paid media, it must be the
Why do we spend much on advertising and so little on word of mouth? Read More »
