wordofmouth

How 11 Major Brands Have Successfully Used Word-of-Mouth

[ad_1] 92% of consumers trust recommendations from their friends, family, and peers more than any other form of marketing. And 83% of Americans say that word of mouth recommendations from people they trust to make them more likely to purchase a product or service. So, if you’re trying to figure out the best way to …

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Tell Your Friends: How to Boost Ecommerce Word-of-Mouth Marketing

[ad_1] Tell Your Friends: How to Boost Ecommerce Word-of-Mouth Marketing Online shoppers will believe what brands say — to a point. But many people take marketing from ecommerce brands with a grain of salt because they know the goal is to earn their business. There’s a difference between a retailer imploring you to buy their …

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8 Telltale Signs You Need a Word-of-Mouth Strategy [A Checklist]

[ad_1] The best way to grow ANY business is for your customers to grow it for you. That’s where word of mouth comes in: customers going out of their way to tell other people (prospective customers) about your products and services. Since the cavemen days, this has been the most effective and cost-effective form of …

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How to Create a B2B Word-of-Mouth Marketing Strategy in 6 Steps

[ad_1] Word of mouth influences more than 90% of B2B purchases. Yet, almost every B2B company takes it for granted. They just assume that customers will talk about the business. But that’s not how people really behave, is it? Word of mouth influences more than 90% of #B2B purchases. Click To Tweet We discuss things …

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Word-of-Mouth Marketing — What Is It and How Do You Do It?

[ad_1] Before the digital age, word-of-mouth marketing consisted of one person telling another about a brand, product or service during a conversation. Kind of like this old ’80s commercial for Faberge shampoo: Now, you are no longer limited to peer-to-peer recommendations; your business can encourage and amplify word-of-mouth marketing as a method of promotion. There …

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5 Questions to Ask Customers When Creating a Word-of-Mouth Strategy (and How to Ask Them)

[ad_1] Every brand has a story to tell. But not every business knows how to inspire its customers to re-tell its story.  Despite the inherent difficulty, word-of-mouth marketing is the sort of self-perpetuating machine that should be the goal of every company to engineer. Rather than overspend on traditional advertising, turn to your best and …

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