Join our experts as we explore how search marketing strategies fared in the 2017 holiday season. We’ll share results of a year-end survey that reveals how marketers adjusted their search strategies in 2017 and take a look at overall results of the shopping season to see if those efforts paid off. We’ll also examine best […]
Holiday Retail Search Strategies 2017: What worked, what didn’t Read More »
The next time your boss asks you to work late, show her this: an infographic by CRM review site GetCRM that illustrates working hours versus productivity for various countries. The correlation is pretty clear: The greater the hours worked per week, on average, the lower the productivity (calculated as follows: GDP per capita (total output
Hours Worked vs. Productivity: Impact on National Economies Read More »
People have been speculating the demise of retail ever since ecommerce first emerged. However, even though consumer shopping behaviors are shifting, a significant portion of shopping continues to take place in physical retail stores. A recent study found that 94 percent of retail sales still take place in stores. I can confidently say my company
B2B companies have an attention problem. As marketing technology has improved over the last few years, marketers have fallen back on uninspired tactics like formulaic outbound emails and lackluster drip campaigns. They’re going through the motions, and their results are suffering as a result. Last year, Econsultancy reported that only 22 percent of companies were satisfied
3 Crazy Account-Based Marketing Campaigns That Actually Worked Read More »
