Workhorse

The Art of the Workhorse Landing Page

kreatikar / Pixabay AI… squirrel! Augmented reality…squirrel! Voice tech…squirr—Chat bots…SQUIRREL! What can I say? I’m a marketer. Being promiscuous with my attention is in my blood. New technology emerges, older tech is ever-evolving. While gravitating to what’s shiny and new, we’ve thoughtlessly pushed aside our first love, the landing page. Today I’m digging into the …

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Janet Peischel’s The Internet Marketer: Blogging is the workhorse of your marketing program | Janet Peischel

These days, we’re all marketers. The opportunities to position yourself as an industry expert and increase your Search Engine Optimization (SEO) value are unlimited. However, with those opportunities come the relentless pressure to consistently craft brilliant blog posts, social media posts and snappy newsletters to remind your clients that you’re still out there. Trying to …

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The Event Marketing Workhorse: Websites that Convert

By Elizabeth Johnson   Since the first website went live 27 years ago, websites have become a standard piece of the marketing pie. Consumers have adapted to this “new normal” and expect organizations they interact with to have one that enables them to find everything they’re looking for at any given moment. “The website is …

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