The new contextual ad targeting works, study says – Marketing Land Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok Source link
The new contextual ad targeting works, study says Read More »
If you talk to 10 digital marketing agencies, you’ll get 10 different ideas on how to create a blog strategy. Unfortunately, many provide their clients with “cookie-cutter” strategies. You can’t create the same blogging plan for an enterprise tire company as you would for a pest company that serves a 50-mile radius or an author
3-Step Blog Strategy That Works: Storytelling, USPs & Sales Read More »
Indiana-based nonprofit healthcare system Community Health Network (CHN) is leveraging personalization to improve patient experience and communication. That’s saying something considering the strict limits it faces regarding patient privacy thanks to HIPAA regulations. “We pride ourselves on offering convenient access to healthcare services where and when patients need them — in hospitals, health pavilions and
Health network shows that yes, personalization is a thing — and it works Read More »
Anyone who’s been watching marketing industry trends over the past few years will have noticed a shift away from traditional advertising toward what some believe to be a “new” sector of marketing: experiential. A widely mentioned buzzword, “experiential marketing” is now recognized as the powerful tool it actually is—though the true definition, the reasons for
Experiential Marketing: What It Is and How It Works Read More »
In its early years, like many other social platforms, Twitter presented content in a reverse chronological order that showed the freshest content first. As the user base and feature set of Twitter and these other social platforms grow, there’s too much content to keep up with in a simple chronological order. That’s where the current
How does the Instagram algorithm actually work? It’s a question that’s caused a lot of confusion for everyone since Instagram moved away from a chronological feed. But the good news is that once you understand how the Instagram algorithm works, you can use it to build a killer strategy and grow your following! We’re demystifying
This is How The Instagram Algorithm Works in 2020 Read More »
Congratulations to everyone on reaching a new decade, which means, of course, another set of updates to the Facebook algorithm. As of late 2019, average reach for Facebook posts was down by 2.2%, meaning that brands could reasonably expect their posts to be seen by about 5.5% of their Page’s followers. Big brands with massive
How the Facebook Algorithm Works in 2020 and How to Work With It Read More »
It’s no secret that many marketers still struggle with social media measurement. And this is all despite the wealth of analytics and tools available to marketers today. The problem? There is no one-size-fits-all definition for social “success.” Spoiler alert: it’s about much more than just followers. According to our own data, marketers are focused on
Social Media Measurement: How to Figure out What Works Read More »
Although there are many different reasons to set up a website for your business, they all boil down to one common purpose: Convincing potential customers that doing business with you (rather than a competitor) is the best way to solve their problems. Viewing your website as a tool for generating leads is an example of
![How Google Search Works [Video]](https://www.goodtoseo.com/wp-content/uploads/2019/11/How-Google-Search-Works-Video.png#keepProtocol.png)
Most people don’t care how technology works, as long as it does what it’s supposed to. But as business owners, knowing exactly what happens when there is a Google search can lend some important insight into Search Engine Optimization (SEO).
