WorkZone: Writing copy to sell ‘replica watches’ on the internet – Pittsburgh Post-Gazette
Pittsburgh Post-Gazette WorkZone: Writing copy to sell ‘replica watches’ on the internetPittsburgh Post-GazetteStill he concedes that some ideas he was exposed to in those early jobs — both in handling customer complaints at the call center and in creating copy that met very specific guidelines meant to appeal to automated search engines — continue to […]