How much support do you need to back up your claims? If you’re in politics, not much. But then, no one trusts politicians. As a brand leader, you need your readers to trust you. Stating facts without supporting evidence or citing trends without proof can damage your credibility and harm your brand. Fortunately, the web […]
How to Back Up Your Marketing Facts in a World of Fake News Read More »
Today’s Google doodle marks the Women’s Cricket World Cup 2017, currently being played in England. The doodle doubles as a cricket-inspired video game with animated crickets playing against a team of snails. The game was first introduced last month to mark the men’s ICC Championships. Leading to a search for “Women’s Cricket World Cup 2017,”
Women’s Cricket World Cup 2017 Google doodle returns cricket-inspired video game Read More »
Even though the Canadian Anti-Spam Legislation (CASL) has suspended the lawsuit provision that was supposed to go into effect on July 1, 2017, it serves as an important reminder for business owners of the regulations that exist around the world in an effort to combat spam. A little bit of background Earlier this year, it
Back in 2015, we decided to practice what we preach (or since we’re French… drink our own Champagne) and start experimenting with our A/X testing strategy. We’ve tested NSFW (Not Safe For Work) phrases, swear words (albeit British slang – we’re not that rude), Schadenfreude (be honest, you’re guilty of it too), curiosity and, of
Infographic: Mailjet Celebrates World Emoji Day – Email Marketing – SMTP services Read More »
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Determining the direction and specialization of our postgraduate studies is possibly one of the earliest ‘big’ decisions we make in our lives. The choice of both the subject and the institution plays a huge role here, with the former determining our future line of work and the latter, our employment prospects. Over the years, conventionally
The Future of Learning – New Courses for a Digital World | sponsoredcontent Read More »
CNBC is reporting that MKM Partners analyst Rob Sanderson’s latest chart shows a striking gap that has widened between Amazon and store-based retailers (Wal-Mart, Taraget, Costco, Home Depot, etc.) over the past year. While Amazon still only boasts a 5 percent share of total retail sales, excluding food, across the country, according to data from
Latest Chart Shows How Quickly Amazon is “Eating the Retail World” Read More »
Usefulness Content Freshness Do you know what your data is revealing about you? Most of us think we know, but we couldn’t be further from the truth as “Data for the People: How to Make Our Post-Privacy Economy Work for You” points out. In this book,
Understanding the Dark Side of a Data-Filled World Read More »
About the Report Key findings Methodology Table of contents For some time, the mass market appeal of social media seemed to be in contradiction to the privacy and exclusivity of the luxury industry, creating understandable caution among luxury brands. But with the influx of digital media platforms and the rise of social influencers, luxury brands
The New Face of Luxury: Maintaining exclusivity in the world of social influence Read More »
We’ve often talked about how marketers get stuck in the business and assume that everyone else knows the language. I mean, who doesn’t know what LSI (latent semantic indexing) is? Who hasn’t heard of the SERPs (search engine results pages), or understand why it’s important to be in them? Internet marketing and SEO has been
It’s a Disaster! Introducing the 10 Worst Mistakes in the World of SEO Read More »
