Headlines are the lifeblood of your content. You can have have the best blog post in the world but if your headline doesn’t do it justice, you’ll be reeling from the lack of likes, shares and comments – not to mention readers. According to Copyblogger: About 80% of people will read your headline, but only […]
How to Write Hero Headlines to Skyrocket Click-Through Rates Read More »
Does your business website struggle to persuade visitors to get in contact with you? Want to create copy that convinces more of them to convert? Enchanting Marketing has created this interesting new infographic which outlines their top copywriting tips for beginners. In short, you need to: Connect with customers’ desires Make your offer specific Prove your
How to Write More Persuasive Sales Copy [Infographic] | Social Media Today Read More »
Content marketing is a highly viable digital marketing strategy, designed to attract and drive traffic to your website or specific landing pages. But you could be the best writer and still not attract qualified readers (or worse, any at all). The importance of an effective, attractive headline cannot be overstated. Think of your audiences as
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Blogs are an excellent way to establish employees as thought leaders. And if a sales rep becomes a regular contributor to your organization’s blog, it’s more likely prospects will trust that rep as an industry expert—someone who knows what they’re doing. And if the blogging is done correctly… as someone who is friendly and honest—someone
How Marketers Can Help Write Blog Posts for Sales Reps Read More »
Last time we saw the whimsical graphics of Enchanting Marketing, the writing consultancy was teaching us how to write faster. Now the team is back to explain the basics of how to write a persuasive sales page, even if you don’t consider yourself a salesperson. Talking about the benefits of your product is generally more
At first glance, guest blogging doesn’t seem attractive. You put a lot of work into developing a great piece of content, then give it away so someone else can publish it on their blog and benefit from it. That sounds a bit weird, doesn’t it? Even though it may sound a bit strange, many bloggers,
4 reasons you should write guest blog posts | Articles Read More »
September 28, 2017 As some of you know already, I am gearing up to present at Hero Conf London in just a few short weeks. Reflecting on my experience writing pitches for Hero Conf (both successfully and unsuccessfully), I thought it might be useful to share what I’ve learned along the way. Whether you are
With kids back in school, email marketing campaigns have moved away from end-of-summer deals and backpack wish lists and switched over to the holidays. The holiday season seems to get earlier every year, so it’s important for email marketers to get a head start on what is going to resonate with consumers. During the last
5 ways to write better email subject lines this holiday season Read More »
Use your email marketing as a B2B lead generation magnet B2B lead generation emails are being utilized more than ever in marketing. The sudden increase in their use is closely tied to the utility of emails. For long, emails have been utilized as primary tools for marketing and also communication. 91% of businesses use emails
How to write effective B2B lead generation emails Read More »
It is no news that social media is a great channel for promoting content and boosting search engine optimization (SEO). Regardless of your website’s niche, it is essential to write social media posts that boost SEO. Active social media profiles have been known to drive high quality website traffic. The number of Twitter followers, Facebook fans, YouTube
