Xandr

AT&T’s Xandr partners with clean.io to help safeguard against malicious advertising

clean.io, a cybersecurity firm that launched in 2018 with the aim of combating malicious ads, has entered into an agreement with Xandr – AT&T’s advertising marketplace and analytics company – to help prevent ad fraud. Through the partnership, Xandr will adopt clean.io’s technology to reduce malicious advertising – or “malvertising” – for publishers, end-users and advertisers. “By […]

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Introducing Xandr Monetize – Odessa American: Business

NEW YORK–(BUSINESS WIRE)–Sep 5, 2019– Xandr, AT&T’s advanced advertising & analytics company, today announced the launch of Xandr Monetize, a reimagined strategic selling platform built on the powerful foundation of AppNexus technology. Xandr Monetize will enable media companies to unlock the full value of their premium content and improve the advertising experience for consumers. As

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Introducing Xandr Monetize | Business

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Xandr Enhances Addressable TV Offerings to Complement Upfront Strategies

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NEW YORK–(BUSINESS WIRE)–May 14, 2019– Xandr, AT&T’s advanced advertising and analytics company, has enhanced its addressable TV solutions to include new reach and frequency capabilities, expanded cross-screen addressability, and enabled broader access to video on-demand inventory. The enhancements to Xandr’s addressable TV capabilities provide the perfect complement to media buyers who need better control over

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Xandr Creates Community

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NEW YORK–(BUSINESS WIRE)–May 14, 2019– Xandr, AT&T’s advanced advertising and analytics company, has announced the formation of Community, a curated marketplace of publishers that enables advertisers to reach their audiences at scale in a brand-safe, privacy-protected, premium video environment. Community is built on Xandr’s powerful technology and consumer insights, enabling buyers and sellers to drive

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Xandr Enhances Addressable TV Offerings to Complement Upfront Strategies | National

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Xandr Creates Community | National

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AT&T Launches Xandr, Enabling Individualized Targeted Television Ad Sales

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AT&T launched a new advertising company called Xandr last week led by CEO Brian Lesser. “Xandr is a name that draws inspiration from AT&T’s rich history, including its founder Alexander Graham Bell, while imagining how to innovate and solve new challenges for the future of advertising,” said Lesser. “Our purpose is to Make Advertising Matter and to connect

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