Xiaohongshu: How a Chinese ecommerce app built a thriving community around UGC
Social commerce: in the western world, no company has really managed to make it work. The idea of fusing social media with ecommerce was all the rage between 2012 and 2016, when it reached peak hype with 52% of marketers predicting that it would be one of the biggest trends of the year. This promise […]
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