Y2K

GDPR: A ‘Y2K’ moment or a sea change for the digital ecosystem?

There was a lot of hand wringing leading up to last May’s implementation of GDPR. But since that time there have been few fines or enforcement actions, with the notable exception of a $57 million fine imposed on Google and a new investigation in Ireland. This raises the question: is GDPR is the current digital generation’s […]

Is GDPR the Y2K for B2B marketing? And how to use it to your advantage

A-From MTT, Channel: Martech: Marketing, GDPR - General Data Protection Regulation, Martech Column, SEO BLOG / Good To SEO

Buckle in. Marketing — and your entire organization — is about to be overwhelmed with stiffer data privacy regulations around the globe. The poster child for this movement is GDPR, the European Union’s General Data Protection Regulation. As a marketing leader, you’ll be spending hundreds of hours with the legal eagles and the data teams

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