According to the Financial Times (paywall), Yelp has formally complained to the European Commission (EC) that Google “abused its dominance in local search” and is seeking a formal Statement of Objections (antitrust charges) against the company. The logic of the complaint is nearly identical to claims made against Google in the shopping search context: Google […]
Yelp asks Europe to take new antitrust action against Google Read More »
Yesterday Yelp announced “custom ads” for small businesses. They offer advertisers on the platform the ability to select a desired review and image to appear in their ads. This is similar to TripAdvisor’s ad program allowing advertisers to feature a favorite review. Yelp says these ad units are being quickly adopted: By giving advertisers the
Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and
New Google AdWords keyword planner, Yelp ads & audits Read More »
As someone who works regularly with small businesses, I am frequently asked: “Should I advertise on Yelp”? Since this came up again recently, I thought I would share my insights and experience in hopes my answer helps someone else. Yelps makes it hard The last person asking about Yelp owns a European auto repair garage in
Are Yelp ads worth paying for? How to figure it out Read More »
In early 2017, Yelp bought a Canadian company called Turnstyle Analytics, which provides free WiFi and email marketing services to local businesses. The company helps local businesses build lists and remarket to customers; it also has online-to-offline matching and attribution capabilities. Turnstyle was renamed Yelp WiFi and recently completed an offline attribution test with Canadian restaurant
Yelp tests offline attribution using guest WiFi and email matching Read More »
Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and
Google News meta keywords, Yelp attribution & AdWords scripting Read More »
Yelp (NYSE: YELP) is yet again facing accusations that it’s creating a pay-to-play scheme to get more businesses to buy advertisements on the popular review platform. This time, Dallas area businesses are accusing Yelp of hiding five-star reviews when they refused to pay for advertising, according to a report from CBS Dallas/Fort Worth. Yelp Accused
Dallas Small Businesses Claim Yelp Hides Positive Reviews Until They Advertise Read More »
Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and
Google mobile-friendly, email marketing with AdWords & Yelp reviews Read More »
Facebook’s year-old Events app hasn’t turned into the Google Calendar competitor it was primed to become. So the social network is relaunching it and redirecting its aim at local search platforms like Yelp and Foursquare. On Friday, Facebook debuted Facebook Local, a refurbished version of its Events app that aims to help people find nearby
Facebook Local is the social network’s stab at Yelp, Foursquare Read More »
As reviews have become more important (to consumers and as a local ranking factor), multiple companies have emerged to monitor reviews, but also to help small business owners obtain them. Yelp is trying to stop many of those efforts. We were provided with the following, received by one of these reputation management companies: Yelp is,
Yelp increasingly cracking down on ‘review solicitation’ across the internet Read More »
