Yelp

SearchCap: Yelp against Google, Guide to PPC out & Google Shopping Auctions

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and …

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SearchCap: Google Trends, Yelp antitrust & Google lawsuits

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and …

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Yelp asks Europe to take new antitrust action against Google

According to the Financial Times (paywall), Yelp has formally complained to the European Commission (EC) that Google “abused its dominance in local search” and is seeking a formal Statement of Objections (antitrust charges) against the company. The logic of the complaint is nearly identical to claims made against Google in the shopping search context: Google …

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Yelp offers new ad customization to advertisers

Yesterday Yelp announced “custom ads” for small businesses. They offer advertisers on the platform the ability to select a desired review and image to appear in their ads. This is similar to TripAdvisor’s ad program allowing advertisers to feature a favorite review. Yelp says these ad units are being quickly adopted: By giving advertisers the …

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New Google AdWords keyword planner, Yelp ads & audits

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and …

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Are Yelp ads worth paying for? How to figure it out

As someone who works regularly with small businesses, I am frequently asked: “Should I advertise on Yelp”? Since this came up again recently, I thought I would share my insights and experience in hopes my answer helps someone else. Yelps makes it hard The last person asking about Yelp owns a European auto repair garage in …

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