Yesterday

When to switch to standard delivery in Google Ads (hint: you should have switched yesterday)

In the world of Google Ads, there’s a choice for each and every campaign’s ad delivery method: standard or accelerated. Do you want to spend your budget evenly over time (standard), or do you want to spend your budget more quickly (accelerated)? I understand the impulse to go accelerated. It sounds better in some ways. …

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7 Website Optimization Strategies You Needed on Your Site Yesterday

Although no one knows for sure how many factors Google takes into account when producing search engine results, many website and SEO experts say it hovers around 200. If that number sounds unmanageable and possibly makes you want to quit marketing forever, don’t worry. You don’t need to excel at all 200 ranking factors. Certain …

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Fake News Is So Yesterday: What Tech Giants are Doing to Combat Alternative Facts

Fake News Is So Yesterday: What Tech Giants are Doing to Combat Alternative Facts Welcome to the world of “alternative facts,” or as some might say, “fake news.” It is a baffling culture of claims and counterclaims, where what was once considered urban legends, now spread with frightening speed on media platforms that spark angry …

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This Guy You’ve Never Heard of Became the World’s 5th Richest Person Yesterday. (I’ll Bet You Already Know Why)

Bitcoin, amirite?  Technically, I should probably say virtual currency.  Because it’s this broader category, not bitcoin specifically, that vaulted a guy I’m willing to bet you’ve never heard of near the top of the pile–“net worth-wise,” at least.  In fact, at one point on Thursday, he was briefly the fifth-wealthiest person in the world. I’ll name …

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