Yield

McDonald’s to buy Dynamic Yield to personalize drive-through, kiosk, mobile app experiences

In a bid to fast-track its digital transformation, fast food giant McDonald’s has agreed to acquire AI-powered martech company Dynamic Yield, whose technology it will use to personalize digital customer touchpoints by time of day, weather, current restaurant traffic and trending menu items. The customized content will eventually appear on drive-through displays, on in-store ordering kiosks …

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Global Crop Yield Boosters Market 2019 Competition Landscape – Dumax Agro Industries, Saanvi Organics, BigYield

Researchstore.biz presents a new market report namely Global Crop Yield Boosters Market Research Report 2012-2023 that starts with the basic industry overview and then provide a complete guide for the new aspirant to understand the latest market trends and plan the business accordingly. The report goes into each and every detail of the market to …

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Lawyers & Locators: With a digital strategy, leveraging location can yield big results | Business Observer

Lawyers and law firms venturing into the digital landscape rec-ognize the benefits of a digital marketing plan that incorporates search engine optimization, Goo-gle ads, and social media. But there are a few key points that lawyers should know before they finalize an overall strategy for their digital approach. In today’s digital world, law firms have …

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Navigating The Local Search Ecosystem To Yield Results

The Local Search Ecosystem is made up of many different sources including data aggregators like InfoGroup, review sites like Yelp, social media platforms such as Facebook and Foursquare, geo and vertical directories (think SuperPages, DexKnows, FindLaw), GPS mapping solutions (e.g. Garmin, Here), and of course, search engines like Google and Bing. Originally the brainchild of …

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