A no-nonsense guide to using YMYL and E-A-T in SEO
Over the past year, you’ll have seen YMYL and E-A-T referenced a lot in SEO discussions. These come from Google’s Search Quality Rating Guidelines (PDF), which are used by a human team of assessors who manually rate the quality of Google’s search results. While these guidelines aren’t designed for SEO purposes, they do give us […]
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