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Why you’ll benefit from fully funding your core brand terms on Amazon

Advertisers are always looking for new opportunities to increase brand awareness, drive engagement and acquire customers. And what better way to do so than to learn about the consumers who are signaling strong purchase intent by searching for your brand? Regardless of whether you work for a digital marketing agency or manage digital marketing in-house, […]

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You’ll love what the MarTech agenda has to offer

Come join the community of marketing leaders who are harnessing the marketing, technology and management trinity to drive digital transformation and achieve results. At MarTech®, you’ll get 55+ sessions, presentations and keynotes featuring more than 30 experts, product demos from dozens of vendors, structured and unstructured networking and much more. Join us October 1-3 in

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Facebook’s Custom Audience Lists: Oh the People You’ll Reach!

Are you thinking about advertising on Facebook but hesitate because of all the recent targeting updates? Not to mention the prospecting capabilities that have been removed (i.e. job titles, companies & all third party data). Do you need a granular list guaranteed to contain highly-engaged users who are the most likely to convert? Then Facebook

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Kanye West Just Offered the Best Career Advice You’ll Hear This Week

Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.  Everyone’s trying to help you.  At least, that’s how it seems with the number of self-help books out there. Which ones, though, truly understand you? And which ones should really be entitled How I Became Rich and

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