We all have eyed the most famous YouTubers and how they earn thousands of dollars just by making videos. Upon seeing them, you created your YouTube channel but unlike their millions of views, you have only got ten out of which eight are from your friends, pretty lousy, right? That feeling can be pretty crushing […]
How to Get More Views on YouTube – 6 Tactics that Actually Work Read More »
Google is opening up more inventory to standard Shopping campaigns. Product Shopping and Showcase Shopping ads will be eligible to show on Gmail — as well as YouTube and Discover feed — starting the week of March 4 when those campaigns are opted into the Display Network, Google announced Thursday. Google had already extended Showcase
Now, get your Google Shopping ads on Gmail, Discover, YouTube Read More »
Google Chrome’s ad blocking efforts will soon extend to “intrusive” video ads. The browser will adopt the latest standards for video ads from the Coalition for Better Ads, announced Wednesday. The changes will apply to certain pre-roll, mid-roll and non-linear display ads — and likely affect advertising formats on Google’s own YouTube. Three types of
Chrome’s coming changes to video ad blocking could impact YouTube Read More »
Video is more popular than ever, and YouTube remains the unchallenged leader in video content. Just about any topic you can imagine for work or play has related video content on YouTube. Which would explain why the Google-owned property has itself become a massive, indispensable search engine, accounting for the second highest volume of searches
YouTube Bumper Ads: What They Are, How to Use Them Read More »
Google parent company Alphabet reported its fourth-quarter 2019 earnings on Monday. The big news is some long hoped-for financial results based on its search, video business, and cloud business. Alphabet reported that YouTube brought in more than $15.1 billion — up 35.8% from 2018 in ad revenue. Google Cloud posted $8.9 billion in sales, up
Alphabet Earnings Reveal YouTube Brought In $15 Billion In 2019 02/04/2020 Read More »
Google parent Alphabet finally broke out YouTube ad revenues, for the first time, in Q4 and 2019 full year earnings. Total Alphabet 2019 revenues reached nearly $162 billion. Google advertising revenues accounted for $134.8 billion, with YouTube contributing $15 billion for the year. While earnings beat analyst expectations, fourth quarter revenues were lower than expected:
YouTube kicked in $15 billion as Google ad revenues topped $134 billion in 2019 Read More »
YouTube isn’t just the go-to destination for video content; it’s also the second most visited site after Google. Though you may think 15 years is a long enough time to see this kind of success, the platform was already seeing rapid growth just one year after its launch in 2005. By July 2006, it was
40 YouTube Stats to Power Your 2020 Marketing Strategy Read More »
An influencer marketing agency reveals how much brands are currently paying for sponsored content on TikTok and YouTube. TalentX Entertainment, an agency managing 32 influencers across Instagram, YouTube, Snapchat, and TikTok, tells Business Insider it charges brands $0.01 to $0.02 for each sponsored-video view on TikTok. On YouTube, brands are charged several times more at
Here’s How Much Brands Are Paying for Sponsored Content on TikTok & YouTube Read More »
Wednesday 29 January 2020, 9:21 am Measuring the effectiveness of an ad through surveys can be ineffective and difficult to source. Ad-effectiveness survey questions are often boring and not appealing to critical demographics. Surveys also reveal the research subject, not allowing for a retest of the same participants to effectively research brand effects over time.
The Impact of Instagram and Youtube Ads on E-Commerce Behavior Read More »
Modified Transcript It is now 2020, and although we don’t have hoverboards and flying cars yet, we do have a great opportunity when it comes to video marketing with the YouTube platform. My name is Luke Sherran, and in this Weekly Wisdom, I am going to be talking about where you should be focusing most of
Weekly Wisdom with Luke Sherran: YouTube Optimization in 2020 Read More »
