YouTubes

For Brands, YouTube’s Reach and Low Cost Still Outweigh Risk of Ads Running on Embarrassing Channels

YouTube is once again in hot water for running ads on channels promoting disturbing content, a CNN investigation has uncovered. More than 300 organizations—including brands like Amazon, Hilton and even Facebook and LinkedIn—had their ads running on channels promoting Nazis, North Korean propaganda and pedophilia, to name a few. The problem wasn’t just limited to the […]

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Marketing Day: YouTube’s latest brand safety issues, Facebook terms of service changes & more

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed

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Marketing Day: YouTube’s top ads in March, Gmail’s coming redesign & 6sense buys ZenIQ

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed

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YouTube’s new TrueView for reach format makes bumper ads skippable

On Monday, Google’s YouTube introduced a new skippable format for short-form branding ads called TrueView for reach. The format is sold on a CPM basis, and just as with TrueView in-stream ads, users can skip them after five seconds. In-stream ads must be a minimum of 30 seconds long, but the new TrueView for reach

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Twitter legal news, YouTube’s new ‘Go Live’ feature & privacy by design

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed

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YouTube’s latest live streaming features, a new smart video platform & more

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed

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Pinterest Lens, video marketing tips & YouTube’s top Super Bowl ads

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed

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5 Steps to a Viral Video, According to a Guy Behind YouTube’s Number One Ad of the Decade

Think about the online content you consume and share the most. Most likely, it’s video. Whether it’s a Facebook ad for something you’re actually tempted to buy, or a YouTube clip that triggers an emotional response driving you to share it with your friends and family, video is a powerful tool for companies which want

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Marketing Day: A holiday e-commerce wrap up, Freckle CEO interview & YouTube’s new rules for advertisers

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: The big holiday 2017 e-commerce wrap-up: Adobe, NRF, Salesforce, Amazon point to another record season Jan 17, 2018 by Amy Gesenhues Adobe reports… Please visit Marketing Land for the full article.

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