Customer Behavior – Every Message Must Be Relevant: IBM’s Yuchun Lee on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “We believe the winning companies of the future have a different view of marketing,” IBM’s Yuchun Lee told me during this week’s episode of Marketing Smarts, “In their view, every communication has to be relevant. That has to be the …

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