The future of retail is Generation Z-dependent – and martech is the way to reach them

By now, it’s no secret that Gen Zs (born between the mid-1990s and the mid-2000s) value individuality, innovation and creativity above all else — especially when it comes to their purchasing habits. Despite their short attention spans, Gen Zs are efficient thinkers who have higher expectations when it comes to their shopping experience compared to …

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