Taykey unveils free version of its real-time audience data tool for interest targeting

This week, audience data platform Taykey is launching a free version of its Intelligence tool.

Previously, the tool had been available as a monthly subscription. The free version offers real-time data about consumer activities on websites and social networks, although users must choose from Taykey’s predefined commonly used audiences — such as “tech enthusiasts” or “millennials” — instead of creating customized segments like “men who are interested in comics and football,” as they can do in the pad subscription version.

The data is intended to show marketers what most interests audiences, so that ads can be targeted around those interests. The free version queries data for the past 30 days, while the Intelligence Pro version goes back to 2015. Here are a couple of screens from the free tool:

[Read the full article on MarTech Today.]

About The Author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.