The Best Days and Times to Post on Social Media

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When is the best time to post on social media? Unmetric, an AI-powered social media analytics platform, reviewed social media posts from 100 brands over a five-week period, then compiled the data into an infographic that explores the answers to that question.

The data shows…

• Surprisingly, Instagram user activity peaks at 3-4 AM on Sundays (because of global interactions, yet Instagram posts on Tuesdays received the best engagement.

• Facebook’s sweet spot for engagement is on Thursdays, 9-10 AM; and weekends show lower engagement on Facebook.

• The most rewarding time for brands to post on Twitter is between 11 AM and noon.


Check out the infographic for more time-based posting tips:

Laura Forer is a freelance writer, email and content strategist, and crossword puzzle enthusiast. She’s an assistant editor at MarketingProfs, where she manages infographic submissions, among other things.

$(document).ready(function() { if (typeof twttr != 'undefined') { twttr.events.bind('tweet', function(event) { if (event) { var targetUrl; if (event.target && event.target.nodeName == 'IFRAME') { targetUrl = getParameterFromURL(event.target.src, 'url'); } _gaq.push(['_trackSocial', 'twitter', 'tweet', targetUrl]); } }); }

});

window.fbAsyncInit = function() { FB.init({ appId: 130986833604315, status: true, cookie: true, xfbml: true, channelUrl: 'https://www.marketingprofs.com/inc/jscript/fb/channel.html' });

FB.Event.subscribe('edge.create', function(targetUrl) { var fbdebugurl = "https://developers.facebook.com/tools/debug/og/object?q="+targetUrl; ajaxgo(fbdebugurl); _gaq.push(['_trackSocial', 'facebook', 'like', targetUrl]);

}); FB.Event.subscribe('edge.remove', function(targetUrl) { _gaq.push(['_trackSocial', 'facebook', 'unlike', targetUrl]); }); FB.Event.subscribe('message.send', function(targetUrl) { _gaq.push(['_trackSocial', 'facebook', 'send', targetUrl]); });

}; function getParameterFromURL(uri, name) { name = name.replace(/[[]/, "\[").replace(/[]]/, "\]"); var regexS = "[\?&]" + name + "=([^]*)"; var regex = new RegExp(regexS); var results = regex.exec(uri); if (results == null) return ""; else return decodeURIComponent(results[1].replace(/+/g, " ")); }





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  1. This is nice information, thanks for share.

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The Best Days and Times to Post on Social Media

Spread the love


When is the best time to post on social media? Unmetric, an AI-powered social media analytics platform, reviewed social media posts from 100 brands over a five-week period, then compiled the data into an infographic that explores the answers to that question.

The data shows…

• Surprisingly, Instagram user activity peaks at 3-4 AM on Sundays (because of global interactions, yet Instagram posts on Tuesdays received the best engagement.

• Facebook’s sweet spot for engagement is on Thursdays, 9-10 AM; and weekends show lower engagement on Facebook.

• The most rewarding time for brands to post on Twitter is between 11 AM and noon.


Check out the infographic for more time-based posting tips:

Laura Forer is a freelance writer, email and content strategist, and crossword puzzle enthusiast. She’s an assistant editor at MarketingProfs, where she manages infographic submissions, among other things.

$(document).ready(function() { if (typeof twttr != 'undefined') { twttr.events.bind('tweet', function(event) { if (event) { var targetUrl; if (event.target && event.target.nodeName == 'IFRAME') { targetUrl = getParameterFromURL(event.target.src, 'url'); } _gaq.push(['_trackSocial', 'twitter', 'tweet', targetUrl]); } }); }

});

window.fbAsyncInit = function() { FB.init({ appId: 130986833604315, status: true, cookie: true, xfbml: true, channelUrl: 'https://www.marketingprofs.com/inc/jscript/fb/channel.html' });

FB.Event.subscribe('edge.create', function(targetUrl) { var fbdebugurl = "https://developers.facebook.com/tools/debug/og/object?q="+targetUrl; ajaxgo(fbdebugurl); _gaq.push(['_trackSocial', 'facebook', 'like', targetUrl]);

}); FB.Event.subscribe('edge.remove', function(targetUrl) { _gaq.push(['_trackSocial', 'facebook', 'unlike', targetUrl]); }); FB.Event.subscribe('message.send', function(targetUrl) { _gaq.push(['_trackSocial', 'facebook', 'send', targetUrl]); });

}; function getParameterFromURL(uri, name) { name = name.replace(/[[]/, "\[").replace(/[]]/, "\]"); var regexS = "[\?&]" + name + "=([^]*)"; var regex = new RegExp(regexS); var results = regex.exec(uri); if (results == null) return ""; else return decodeURIComponent(results[1].replace(/+/g, " ")); }





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