Your business has a website. You’re not a tech expert. These two sentences describe most business owners, and that presents some challenges. First, you probably don’t care about the process and theory behind the construction of a website. You don’t have to — but you do need a website that delivers desired results. If potential customers can’t find your business online based on relevant search terms, that’s a big, big problem.
2. Thou shall know how to test thy website. Sure, you could just assume that everything’s great with your website — or you could check it for yourself. Hint: Check it for yourself. Here are some tools that will show you how Google’s crawler sees and interprets your website. Included are links that will walk you through the process and help you interpret results. FYI, these tools change over time, so old articles may refer you to outdated resources, and these may eventually change, as well.
• Google’s URL inspection tool – This tool has several functions, the most basic of which is to tell you if a given page can be indexed by Google. You can also see a rendered version of your webpage so you can see exactly what the Google crawler sees.
• Google’s mobile-friendly testing tool – This simple tool lets you know if Google encounters problems in rendering your website for mobile devices.