LinkedIn members prefer to see content on the platform that is both educational/informative and relevant to their specific interests, according to recent research from the social network.
Some 61% of respondents say they engage with content on LinkedIn if it is educational/informative; 61% say they engage if the content is relevant to their specific interests.
The content topics LinkedIn members find most compelling are industry news/trends (89% say they are interested in it) and tips/best-practices (86%).
Some 57% of respondents say they are likely to engage with content from peers; 52% say they are likely to engage with content from brands.
Check out the infographic for more findings from the survey:
About the research: The report was based on data from a LinkedIn survey of 9,000 members worldwide.
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Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji