The Post Office: How can a 375-year-old brand attract the best in digital talent?

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Welcome to The Week in Digital Transformation, a regular round-up where we look back on the most interesting ideas, announcements and developments in the realm of digital transformation over the past week.

This week’s instalment is packed with big names, as Coca-Cola, Volkswagen and Manchester United are all doubling down on digital transformation in different ways. Coca-Cola wants to use AR to go beyond reality, Volkswagen is joining the sharing economy, and Man United has unveiled a gleaming new app and website as part of its broader transformation strategy.



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