The Power Of Guest Posting
Epic content might turn your blog into an overnight success. However, in order to succeed, you have to be seen. Great content is definitely a crucial part of a successful blog. So, with millions of blogs out there, how do you get yours noticed?
Guest blogging helps you move your blog into the front row of the blogosphere and gives you an opportunity to backlink to your own content. There are even online resources that can help you make the contacts you need to draw in your target market.
Guest posting is an effective way to grow your subscribers. Here are the main benefits.
Increase Visibility
Guest posting on an established blog gets your work in front of a larger audience and helps you gain name recognition.
Boost Site Traffic
Guest blogging gives you a spike in traffic when your piece runs. Many readers will also subscribe and may share your guest blog on social media. Over time, guest posting increases your traffic.
Become a Better Writer
Guest posting helps you improve your craft in a few ways. First, when you guest post, you write a lot more. Also, by gaining someone else’s insight, you have to meet with more than your own approval.
Build Relationships
You’re going to meet new people, both influential bloggers and new followers of your own blog. They can all help you get the word out. You also win big by associating with larger blogs, so don’t take that responsibility lightly.
Build Backlinks
Whether or not you chase SEO, it’s important. Backlinks raise your standing among search engines.
You Get Free Coaching from Established Bloggers
In the process of guest posting, you’ll probably email the host blogger to work out revisions. This is a fabulous, free education that you should take full advantage of. Take note of what you learn and apply it to content on your page.
What’s Next?
To prepare for guest posting, visit some blogs that you feel are similar to your own without competing with it directly. You can search Google to find a few and get started. It’s a good idea to leave a few comments to introduce yourself to the other bloggers. People are far likelier to accept a guest blog from someone they already know something about. Who knows, some of them may even give your blog a plug.
About the Author
Check out the about the author sections of the target blog and of current guest bloggers. What niches are they marketing? What do the other guest bloggers have in common with the host site? These can help you determine if the blog is a good place to plug your own content.
Great Content Is Still Important
It’s important to write great content and to work with experts who have a successful track record of getting blogs notices.
Guest posting helps you build your writing skills and marketing savvy and opens up a portal that helps you populate your own corner of the blogosphere.