With over 4.4 billion people online daily, the internet has
to be the most effective medium to reach any audience through digital
marketing. Digital marketing includes all marketing efforts that use electronic
devices or the internet. It has many components such as social media, content,
SEO, emailing, websites, search engines etc. that businesses can leverage to
connect with current and prospective customers. It is budget friendly,
versatile and traceable so an enterprise can find out fast which ad, blog or post
brought prospects who became clients. Here are the digital marketing tools that
can improve a brand’s marketing from good to great.
Social Media Marketing Tools
Social media provide social networks that brands can tap
into to make their presence known and convert people that they interact with
into customers. Here are the tools that brands can use to do this.
1. SnatchBot
SnatchBot is one of the best chatbot platforms available. It allows users to communicate with customers through a wide variety of interactions to deliver unique and relevant content, answer FAQs and send out breaking-news updates. It can build bots for Facebook Messenger, Slack, SMS, Telegram, Line, Skype, Webchat, and others. No programming is required to use its functions and built-in features such as action buttons, translations, payment processing, and email extractions. The CTO, Avi Benezra provides frequent news updates about artificial intelligence.
2. Famoid
Famoid is one of the best social media
management tools that help brands to get real organic growth. It promotes brands
on all social media including Twitter, Instagram, Facebook, and YouTube. Brands
who buy Famoid services get real active followers on whatever social media
platform they choose within a few minutes of ordering.
3. Hootsuite
Hootsuite is a user-friendly,
and versatile social media management tool that helps users to schedule social
messages in advance so that the brand is online 24/7 interacting with
consumers.
4. Social Report
Social Report helps brands
to manage and monitor their social media accounts. Brands can easily find out
if their activity is making sense and whether investing time on social media is
worth it. They can also track the performance of their paid ad.
SEO Marketing Tools
Search engine optimization helps websites to rank high. The higher a website ranks, the more visibility a brand gets. Here are the tools that can help brands to increase their ranking. If you use a content management system like WordPress, then check out Yoast.
5. Ahrefs
Ahrefs is a SEO tool that
helps users to figure out keywords and the number of backlinks required to
reach page 1 on Google using those keywords. It also shares competitors’
information and sends alerts each time a website ranks for a particular
keyword.
Email Marketing Tools
If email marketing is done well, it can generate a large number of qualified leads by tapping into a database of people who are already familiar with an enterprise’s products. There are digital tools that brands can use to optimize emails.
6. MailChimp
MailChimp helps brands to build lists to which they can send out campaigns. It is
super-intuitive and easy to use. It also integrates with Salesforce and
provides a variety of useful statistics for performance analysis and tracking
progress. MailChimp is free for small lists.
7. GetResponse
GetResponse takes email automation to another
level. Users can customize auto-responders, analyze what content works for
different market segments, set up webinars, communicate with participants, and
do so much more.
Tools for SEO Optimization
Brands need to know whether their websites are
working, whether they are getting leads and whether their target audience is
responding well to content. There are tools that can help them with this
information.
8. Google Analytics
Google Analytics is a free one-on-one digital
marketing tool which tells a brand what is working for it and what is not. For
example, the report will say which pages are doing well, which content is
popular with the audience, which AdWords campaigns are doing well, etc. and
breaks it down by country, campaign, etc. Every brand needs it.
9. Hotjar
Hotjar provides heat maps about visitors’ behavior
on a website. Brands can learn which part of their website users spend most
time on and which content is not performing well. Then they can make changes to
make sure they have information that resonates with their customers.
10. Kissmetrics
Kissmetrics is an analytical tool that provides a comprehensive
viewpoint of a brand’s website, particularly the customers’ entire journey
through the sales funnel. This helps brands to understand which market segments
respond to their content and why.
Conclusion
No brand can rely on only one tool. Its needs will
determine which set of tools to use in order to automate and optimize its
digital marketing efforts.