As technology advances, so too do user trends – which means marketers need to be constantly iterating in order to stay in touch which these changing discovery and purchase behaviors.
No doubt you’ve heard of most of the trends highlighted in this new infographic from Interquest Group, but it’s worth considering how they apply to your business and marketing efforts, and where you should be looking to when planning out your strategic approach.
There are always new considerations coming up – here are some key developments to keep an eye on in 2018.
A version of this post was first published on the Digital Information World blog.
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