Web design is one of the industries that are continually evolving. This means that every business owner needs to keep up with the latest trends to stay ahead of their competitors.
According to one of the best web development companies, users are always looking to see something new on the web. Therefore it is essential that your website follows the latest web design trends.
In today’s article, we will talk about several innovative web design trends expected to bring fantastic results in 2021.
6 Innovative Web Design Trends for 2021
1. Mobile Navigation Optimized for THUMBS
As responsive web design is not optional anymore, we need to think a bit harder to realize how we can further improve UX. As overall web traffic mainly comes from mobile devices, you should optimize your website for thumbs, thus making it “thumbs-friendly.”
But what exactly is thumb optimization? – you might wonder.
As most of us use our smartphones in nearly the same manner (wrapping our fingers around the back of our device while scrolling with our thumb), all navigation options must be within thumb’s reach. The navigation bar, drop-down menu, contact, CTA, and all other essentials should be near the screen’s center so our thumb can reach them with ease.
This is what thumb optimization is all about, and it significantly improves user experience!
2. Say Goodbye to Typing
As the digital world is evolving, so are the ways of accessing information. Therefore we can now use our voice to acquire the information we are looking for instead of typing into Google or any other search engine.
Even though there are not too many websites with this option at the moment, we expect that the voice-activated interface will become a more and more important part of web design in the time to come.
3. Interactive Sections
Making a part of your website interactive carries many benefits. Visitors will find it interesting and enjoy the overall user experience your website has to offer. They will find valuable information with ease, and you will have a chance to learn more about your target audience as well.
For example, you can create polls to see what your target audience likes, quizzes to get to know your customers’ personality, or simply add various calculators to make it easier for people to calculate what they want.
4. Show Personalized Content
Did you know that 6 out of 10 people looking to buy something will immediately leave a website if it is not tailored to their needs? With this in mind, it comes as no surprise that over 90% of people enjoy visiting sites that are tailor-made for their experience.
Most websites track what their users are doing and what links they are clicking on while browsing around the site. Web development companies are well-versed in creating websites with dynamic content that alters depending on the user’s expectations.
For example, if you are a delivery website, and a certain user has recently ordered food several times, the next time he visits your website, a suggestion of similar meals should be the first thing he sees.
5. Virtual Reality
Virtual reality is definitely one of the web design trends that will become super popular. Many museums and hotels use VR even today to offer virtual tours on their websites.
For example, hotels can offer virtual tours to potential customers allowing them to make a well-informed decision before they book a room. This is why virtual reality is so important as it can add tremendous value to your website content and improve the overall user experience leading to more happy customers.
6. AI and SEO Optimization
Search engines are continually improving, making numerous changes to their algorithms to be able to detect certain tricks we use to push our websites higher into the ranks. This is why keyword stuffing and the use of backlinks not related to our niche are not working anymore.
Nowadays, web development companies have to think about ever-changing SEO principles when designing a website. Because of this, we can be sure that time ahead will bring millions of websites that are aesthetically pleasing and quick to load.
Every year brings new web design trends as people are always looking for something new and better. 2020 has shown how profitable the online world can be due to the COVID-19 crisis and people having to use the internet more than ever before.
If you want to have a website designed according to the latest web design trends, we strongly suggest hiring one of the professional web development companies. They will surely be able to make a website your business deserves!