Top 7 Mobile (Social Media) Advertising Platforms Every Marketer Should Know About
Looking to boost your company’s advertising strategies? Are you searching for ways to keep up with tech-dependent consumers?
Then you should consider exploring mobile advertising platforms.
A mobile ad platform serves as a place where advertisers can buy certain ad spots. It is a third-party network where advertisers can publish different forms of advertisements on mobile applications and websites.
Today, most online traffic comes from mobile devices. This shows how dependent people are on their smartphones and tablets. Furthermore, most people are active social media users.
These numbers highlight an opportunity that marketers should take advantage of.
But before you engage in mobile ad platforms, you need to identify the best ones to invest in. Continue reading below as we look at some of the best ones out there.
Which Platforms to Invest In?
Today, some social media apps focus on videos and images, while others put a premium on words. Regardless of the social media advertising platforms you choose, you must understand how they can work to your advantage.
Here are seven of the best ad platforms that can help take your business to the next level.
With 2 billion active users, Facebook decided to launch a user-friendly ad platform. They called it the Audience Network. It offers advertisers the power to choose from different ad types.
You can pick banner, native, or full-screen ads. You can also select in-stream or rewarded video ads.
You can use its many features like stories, videos, photos, carousels, slideshows, and playable ads. Apart from the Audience Network, you can also run your ads across Facebook, Messenger, and Instagram.
It also features tools that help you choose the target audience you want. Additionally, you can track the performance of your ads and make any necessary adjustments.
Instagram advertising is another excellent option. This is because the platform specifically caters to mobile users.
Instagram paid ads offer numerous benefits like enhanced targeting. This allows you to target your audience with precision.
This means identifying their demographics, interests, behaviors, and location. This will help you customize your strategies to increase your conversions.
It also helps boost your online brand awareness. By investing in Instagram paid ads, more people will see your company name.
Studies reveal that 80% of Instagram users follow at least one brand. Once they start seeing your ads, they will likely follow your Instagram account.
If you’re targeting an audience that loves to be on top of the latest news and updates, Twitter Ads is your best option. Twitter Ads allows you to select your campaign objective. It also gives you the leeway to pick your audience depending on their location.
But the best thing about this advertising platform is the use of an auction. The auction lets you bid on your ads depending on your budget. Furthermore, you only need to pay for user actions.
Though Twitter is smaller compared to Facebook and Instagram, it still boasts of 330 million active users. Moreover, it’s an excellent platform for organic engagements. This is because the platform encourages posts that people can easily digest.
If your target market is professionals, then you should take advantage of LinkedIn. It has 500 million global users. About 40 million of whom are students or those who graduated recently.
The potential in LinkedIn advertising lies in the income its users generate. At least 4 out of 10 millionaires are LinkedIn users. Moreover, LinkedIn is a great resource for leads coming from key industries.
There are three kinds of LinkedIn ads: Sponsored Content, Sponsored InMail, and Text Ads. Sponsored Content appears on the LinkedIn feeds of your target. Sponsored InMail, on the other hand, lets you deliver personalized content via LinkedIn Messenger.
Meanwhile, there are Text Ads pay-per-click (PPC) ads or cost-per-impression (CPM) ads. Through Text Ads, you can create an ad in a matter of minutes. You’ll only pay for ads that garner a click or impression.
Pinterest Advertising is similar to Instagram. The main difference, however, is that the former targets mostly women. This is because the majority of Pinterest users are female.
The great thing about Pinterest is its high level of engagement. Users also go to the platform if they’re looking for creative products to buy.
You’ll find online retailers using Pinterest ads to showcase their products and promote their brand. They simply select a high-performing pin. Thereafter, they promote it depending on the number of visits and engagements it creates with your store.
To complete the process, they place the pins in key positions. These are Pinterest boards that are highly visible among users who search for keywords. Your brand, on the other hand, connects to these keywords.
Though relatively new, Snapchat advertising is no doubt a promising one. The platform boasts of 301 million users. But the key element is the type of users it carries.
Around 78% of 18 to 24-year-olds in the United States use Snapchat. This an excellent mobile platform to tap if your brand is all about the youth.
As for the Snap ads, they are interactive videos. But compared to other ads, their clickthrough rates are 5 times higher.
Though TikTok only started experimenting with ads last year, they have yet to establish a formal profit-sharing structure. Nevertheless, TikTok carries a lot of promise and potential.
The platform is already testing some of its ad tools. These include in-feed native video, the hashtag challenge, the brand takeover, and the 2D lens filter.
Now is the best time to try the app as everyone braces for the official roll-out of its ad types.
Take Advantage of the Best Advertising Platforms
Through these mobile advertising platforms, you can boost your marketing strategies. As for your other marketing initiatives, you should continue to explore other options.
We invite you to check our different articles on marketing and advertising. We discuss strategies and feature products that can help you reach your goals faster.
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