This episode of the Duct Tape Marketing Podcast is sponsored by ahrefs – one of my go-to SEO tools – enter to win a full year of ahrefs service ($2,000 value) by subscribing to the Duct Tape Marketing Podcast
Back in the day, you know ten years ago, I built some form of media relations into every marketing plan. As digital channels have taken more and more attention, it’s easy to push traditional media coverage aside, but do so at your own risk.
Getting a nice mention in a magazine or newspaper read by your ideal client is an awesome awareness and trust builder, but today it also comes with a high authority website link making it even more potent.
My guest for this week’s episode of the Duct Tape Marketing Podcast is Christina Nicholson. She is a former TV reporter and anchor who is on the other side of the desk these days, helping small businesses tell their stories as the founder of Media Maven. She and I discuss best practices for getting the media’s attention and improving your PR efforts.
Nicholson is an award-winning journalist with more than a decade of experience anchoring, reporting, writing, blogging, video production, editing, excelling in social media, photography, and live TV. She has been featured in Forbes, Fast Company, the Huffington Post, Time, Yahoo!, PR Daily, All Business Experts, on CNN, WTVJ in Miami, WPTV in West Palm Beach, News 12 in New York City, and many other media outlets.
Questions I ask Christina Nicholson:
- Where does PR fit into the marketing mix today?
- How do you get on the media’s radar?
- How do you analyze if people are prepared or have a story worth pitching to the media?
What you’ll learn if you give a listen:
- How to create a PR plan as part of an overall marketing plan
- What role PR plays in personal branding
- What businesses should look for in a PR firm
Key takeaways from the episode and more about Christina Nicholson:
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This episode of the Duct Tape Marketing Podcast is sponsored by Ahrefs and I’m giving away a full year subscription to this awesome tool that helps you with search traffic, research your competitors, and monitor your niche. I use this tool every single day. One of my favorite ways to use it is to learn why competitors are ranking so high and what I need to do to outrank them. Click here to see how you can enter to win a full year of this tool ($2000 value). We’ll pick the winner on October 25th!