Transform your marketing from segmentation to intent-driven personalization

Consumer expectations about the digital shopping experience have never been higher. Today, consumers expect relevant, personalized content and offers that cater to their needs in any given moment.

But what does it mean to personalize your marketing? Many marketers mistakenly think that personalization means segmentation. But personalization based on segmentation often provides the wrong experience to many customers.

On September 26, join our speaker, Brendan Witcher, Forrester’s principal analyst for digital business strategy, as he shares five market imperatives to help you more effectively use digital marketing to deliver personalized content across every screen and channel. You’ll also hear practical examples of the ways enterprises are applying personalization across the customer journey.

Register today for “Personalization 2.0: How to transform your marketing from segmentation to intent-driven personalization,” produced by Digital Marketing Depot and sponsored by [24]7.

Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.

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